Simplifying the experience of learning and doing restaurant management
— Background & Overview —
Bestaurant 2Go (B2Go) is a concept restaurant management and learning app, primarily targeted to prospective and beginner restaurant managers and owners. The app not only provides convenient tools for restaurant management, but includes various certificate courses, tutorias and other essential courses to set up the app’s users for success.
Role & Responsibilities
Visual & brand design
Adobe XD & Photoshop
February - March 2023
— The Challenge —
Popular restaurant management apps may be convenient to domestic users, but they lack the tools and resources for underrepresented restaurant owners to be successful.
This population includes people with disabilities, minorities and prospective managers who possess little knowledge of running a business.
— The Goal —
— Diving Into My Competitors —
I first conducted a competitive analysis by researching direct and indirect competitors—7shifts, TouchBistro, UpServe and QuickBooks.
Overall, the four have their strengths including an assortment of useful management features and easy integration with other POS & restaurant tools. The four also have their weaknesses, including inconsistencies with mobile view branding and occasional distracting visual designs.
— Understanding My Research Findings —
I conducted interviews and created empathy maps to understand my users and their needs. The three primary user groups identified through research were: prospective, immigrant and/or disabled restaurant managers and owners. The foundational research pain points also matched my users’ needs.
Opportunities From User Pain Points
Include engaging courses and tutorials for beginners
Users can use the app to learn how to become a restaurant manager or owner, and continue using the app even after they’re done learning.
Account for more languages and cultures
The more languages we include, the more immigrants would be satisfied using the app while adjusting to English.
Be all-in-one instead of having separate apps
Incorporating all key responsibilities of a restaurant manager will be more convenient than having different apps for separate features.
— Ideating My Design Solution —
User Journey Map
Fine-tuning some subtle errors
I found out from my lo-fi usability studies that there needed to be adjustments with the overall navigation and hierarchy of each feature/menu.
Info architecture consisted of awkward hierarchy
Once on the onboarding screen, users had a frustrating time with the lack of choices available to set up their search.
Courses and tutorials section felt hidden
Once users finished onboarding and scrolled through the next page, they looked for a “saved items” menu that didn’t exist.
Messages/notifications shouldn't be on bottom nav
Users had a difficult time looking for where they can change or edit their profile and search preferences.
— Refining The Overall Design —