Establishing brand identities and initiatives from its very core
Combining creative skills, curiosity, an eye for aesthetics, and even previous work experiences, my additional skillset can do wonders if your business is looking to rebrand on top of designing better user experiences.
My college major—Advertising—might not be my current career path, but the things I learned in school gave me a great framework for boosting and/or crafting a brand's overall visual identity.
Class: J 460 Design Studio (Univ. of Oregon)
I was assigned a rebrand/redesign of Territorial Vineyards, a local wine company from Eugene, for my term-long brand book project. Territorial's current brand identity is all over the place, starting with inconsistencies of colors and typefaces used for different products. I decided to give Territorial a distinct feel compared to most wine brands, for a new look that is elegant yet approachable and relatable.
Key changes:
Tools used: Adobe Photoshop, Illustrator, InDesign
As a designer, it makes sense to have a style guide for my own brand too! My choices of colors and fonts represent some of my personality traits outside of design including persistence, but also personal style preferences like sleekness, boldness, and my favorite color blue.
